Chris Brogan writes Want to Know the Real Reason Why You Write on his copyblogger blog. He’s one of the best, and one of the best known, bloggers. He has hundreds of thousands of subscribers.
I got to thinking about it when a commenter on a previous post said that most people would love to write because there’s some kind of natural pull towards writing. I was also intrigued when I saw that established and well known bloggers Holly Hoffman and Jamie Harrop both started up brand new blogs last week, with subjects close to their hearts.
“Why?” He asks. Because what they were doing, the blogs they’d built, helped them discover their real voices. But they weren’t their real voices.
That’s a lot of what blogging could be about. Chris continues…
Think about it for a moment. What are you speaking with before you find your voice? What are you saying and what message are you delivering? And just who are you being before you find your voice?
Before that happens your writing will be more constructed, abstracted, intellectualized. It’ll probably feel more of a struggle to get the words onto the page for the simple reason that you’re missing something fundamental.
You.
Both Holly and Jamie mentioned this very thing when explaining their need to start a new blog – that they needed to write about what they really wanted to write about, and to get a better fit by moving away from the constraints of their previous blog.
My main blogging is about business. I work to build traffic. This blog is for us. I wish we used it more.